In Brief: Chattem
This article was originally published in The Rose Sheet
Executive Summary
Chattem: Sales increase 29% to $39.2 mil. for second quarter FY 1997. The company continues to attribute the growth primarily to the Gold Bond body powder and cream line and Herpecin-L cold sore lip balm, which were acquired in April and June 1996, respectively. Sales were also boosted by the relaunch of the company's Cornsilk cosmetics line and by growth in existing brands, including Sun-In and Mudd. Higher sales volume resulted in a 62% gain in operating income to $7.9 mil. in the quarter. Net income from operations rose 52% to $3.1 mil. Separately, Chattem announced June 26 that it has completed the acquisition of herbal supplement manufacturer Sunsource International. The purchase will add approximately $25 mil. in annual sales...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says