In Brief: Helen of Troy
This article was originally published in The Rose Sheet
Executive Summary
Helen of Troy: Enters hair care market with purchase of Caruso International, a manufacturer of hair products, tools and equipment, El Paso, Tex.-based Helen of Troy announced June 23. Caruso markets hair care items under the Professional Secrets and Richard Caruso brands and also holds trademarks for skin care products. The company's primary product is a molecular steamsetter to set curls, which is sold to salons and consumers. Helen of Troy said it pursued the Caruso acquisition to help build its machinery business, but noted that it will continue to market the hair care products. Terms of the deal were not disclosed. FY 1997 sales (ended Feb. 28) for Helen of Troy reached $213 mil., an increase of 27.5%. Net earnings advanced 31.4% to $17.2 mil...
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Marketing In Brief
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