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Marketing in Brief: Dep

This article was originally published in The Rose Sheet

Executive Summary

Dep: Swimmers Solution shampoo plus conditioner contains an antioxidant that "chemically bonds to the chlorine and copper deposits on the hair and rinses away the residue," the company said. Formulated with humectants and vitamin B5, the "gentle" product will not "strip" hair, according to Dep. Intensive Moisturizing conditioner "repairs and protects hair from further chlorine damage," the company said. Packaged in flip-top bottles, both products are endorsed by the U.S. Olympic Swim Team, which the company is highlighting on in-store displays and on packaging. Suggested retail for the 6 oz. conditioner or the 8 oz. shampoo/conditioner product is $3.99 apiece...
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