Marketing in Brief: L'Oreal
This article was originally published in The Rose Sheet
Executive Summary
L'Oreal: Preference color offerings extended with "Les Rouges Romantiques" Intense Red, Intense Red Copper and Intense Dark Red shades. The "fade-resistant" technology "guards against color loss and brassiness" through "repeated shampooing," the company said. Casting Tone-on-Tone Colorants will also be extended with blonde shade offerings Chiffon, Chardonnay and Stardust. All shades will be available in chain drug, food and mass market retailers nationwide this fall priced at $7.29 and $6.99, respectively...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says