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Marketing in Brief: L'Oreal

This article was originally published in The Rose Sheet

Executive Summary

L'Oreal: Preference color offerings extended with "Les Rouges Romantiques" Intense Red, Intense Red Copper and Intense Dark Red shades. The "fade-resistant" technology "guards against color loss and brassiness" through "repeated shampooing," the company said. Casting Tone-on-Tone Colorants will also be extended with blonde shade offerings Chiffon, Chardonnay and Stardust. All shades will be available in chain drug, food and mass market retailers nationwide this fall priced at $7.29 and $6.99, respectively...
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