Marketing in Brief: L'Oreal Coiffure
This article was originally published in The Rose Sheet
L'Oreal Coiffure: Iridiance Gloss Color Shine and Color Refreshing shampoo line in Pearl Gloss is appropriate for gray and white hair or highlighted, bleached and platinum blonde tresses, according to L'Oreal's professional hair division. Pearl Gloss contains blue-tinted agents to "neutralize unwanted yellow tones and eliminate brassiness," the company said. The gloss also "reduces color-fading" and provides "spectacular conditioning and brilliant shine" with cationic active ingredients, L'Oreal added. Available now, the recommended retail price for a 6.75 oz. shampoo is $9.50...
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