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Marketing in Brief: Mode et Parfums

This article was originally published in The Rose Sheet

Executive Summary

Mode et Parfums: LþEau DþIssey Pour Homme fluid body gel is enriched with grapefruit extracts and aloe vera to "soothe and cleanse skin" and humectant agents and silicones to "moisturize the [skinþs] upper layers," according to the company. L'Eau D'Issey Pour Homme alcohol-free deodorant spray contains pineapple extract to "purify, revitalize and invigorate" skin, while a "dual-purpose regulating agent' prevents and curbs perspiration, Mode et Parfums said. On counter now, the 6.8 oz body gel is priced at $30 and the 5.1 oz. deodorant spray costs $24...
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