Marketing in Brief: Mode et Parfums
This article was originally published in The Rose Sheet
Executive Summary
Mode et Parfums: LþEau DþIssey Pour Homme fluid body gel is enriched with grapefruit extracts and aloe vera to "soothe and cleanse skin" and humectant agents and silicones to "moisturize the [skinþs] upper layers," according to the company. L'Eau D'Issey Pour Homme alcohol-free deodorant spray contains pineapple extract to "purify, revitalize and invigorate" skin, while a "dual-purpose regulating agent' prevents and curbs perspiration, Mode et Parfums said. On counter now, the 6.8 oz body gel is priced at $30 and the 5.1 oz. deodorant spray costs $24...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says