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Marketing in Brief: Opium

This article was originally published in The Rose Sheet

Executive Summary

Opium: Reformulated body moisturizer contains special silk powders and bisabolol to soften skin and provide lasting comfort, Yves Saint Laurent said. The hydrator has a low oil content appropriate for daily use, the company added. The moisturizer is housed in an unbreakable 6.6 oz. bottle with a dispenser pump for $42 and is available now alongside the existing 18-SKU Opium fragrance, bath and body collection...
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