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Marketing in Brief: Wella

This article was originally published in The Rose Sheet

Executive Summary

Wella: Liquid Hair Energy Styler volumizing foam provides "volume, support and lift to fine, lifeless hair," the company said. The styler also "defines curl and wave patterns" and "controls flyaway and unmanageable hair," Wella added. As with the entire Liquid Hair line-up, Energy Styler contains Wella's Multi-Active Protector complex, a combination of keratin protein and amino acids to protect and "penetrate the hair's most porous areas," the firm said. Available in salons now, a 10.6 oz. bottle will be priced at $9.99...
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