Marketing in Brief: X Body Talk
This article was originally published in The Rose Sheet
Executive Summary
X Body Talk: Unisex scent to be supported by a $2 mil. ad budget for the fourth quarter, with TV spots running on cable networks such as Black Entertainment Television and MTV, and print ads appearing in Rolling Stone and Vibe, according to Intercosmetic, the U.S. division of Wella Fragrances & Cosmetics Group. The "hip and cool" mass market scent is geared toward men and women ages 15 to 25, according to the company. Supplied by Firmenich, the fragrance opens with lime, geranium, galbanum, bergamot and marine notes, leading to a "fresh" heart of rose, jasmine, lavandin, cypress, carnation and clary sage. The "warm, sensual" and woody drydown comprises patchouli, sandalwood, musk and amber. Packaged in a clear, glass bottle with a grooved silver cap, a 3.4 oz. eau de toilette will be priced at $23...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says