In Brief: Intimate Brands
This article was originally published in The Rose Sheet
Executive Summary
Intimate Brands: Jennifer Balbier to VP-product development of the firm's R&D subsidiary Gryphon Development. Reporting to Gryphon Development President and CEO Robert Ruttenberg, she is responsible for managing all creative product development for Intimate Brands products, including Victoria's Secret and Bath & Body Works bath and fragrance items. After working as a consultant for Gryphon for nine years, Bablier officially joined the company in December 1996. She has held various marketing and product development positions at Faberge, Max Factor, Charles of the Ritz and Helena Rubenstein. Philip Rutkin to Gryphon Development VP-technical services and quality assurance. Rutkin's responsibilities include managing quality assurance of components, products, packaging and finished goods for Intimate Brands. He reports to Gryphon Development VP-Operations Sam Ghusson. Rutkin has held senior positions at Yue Sai Kan, Estee Lauder and Revlon International...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says