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Oral-B Nickelodeon, Rugrats children's toothpaste promotions to start in September.

This article was originally published in The Rose Sheet

Executive Summary

ORAL-B NICKELODEON, RUGRATS CHILDREN's TOOTHPASTE PROMOTIONS IN SEPTEMBER will include spots on the Nickelodeon Web site and a "kids only" Oral-B Web site. The Oral-B Internet site will include product information, oral care trivia and a chance to win a trip to the "Nick Live" cable show in Universal Studios Hollywood, Oral-B said. Print ads will run during the back-to-school season in Nickelodeon's children's magazine, which Oral-B estimates has a readership of 700,000 households. Oral-B will also support the launch with FSIs beginning in September and continuing for the remainder of 1997.
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