In Brief: ICMAD new officers
This article was originally published in The Rose Sheet
Executive Summary
ICMAD new officers: Katco Industries President Stanley Katz re-elected to serve a second year as chairman of the Independent Cosmetic Manufacturers & Distributors board. Marketing Plus Consultants President Marva Kalish as president; Magic of Aloe President Paul Aloe as VP; Rose Laird Cosmetics President Winnie Baden as VP; Goldschmidt Cosmetics President Les Goldschmidt as secretary; and W.B. Braun VP/General Manager, Eastern Sales Region Frank Cornacchiulo as treasurer. Elected for the first time as VP was H. Baker Development principal Howard Baker. The officers begin their terms July 1. In addition, Baden, Goldschmidt and Robert Barash of Multi-Services Strategy were re-elected to serve another three years on the board. Eleven other members were elected for a one-year term...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says