HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing in Brief: Carter-Wallace

This article was originally published in The Rose Sheet

Executive Summary

Carter-Wallace: Arrid XX Ultra Clear antiperspirant and deodorant supported with a $15 mil. ad/promo campaign breaking in July that targets younger users, the company said. Promotions include college sampling programs which Carter-Wallace estimates will reach 2 mil. consumers. The firm also distributed 40 mil. FSIs offering 50 [cents] off the product. The 1.4 oz. deodorant/antiperspirant solid, which the company notes offers a new technology that "turns clear instantly on your skin," is available now in five fragrances including Morning Clean...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS004415

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel