Marketing in Brief: Max Factor
This article was originally published in The Rose Sheet
Executive Summary
Max Factor: Reel Retro Fall color collection will be supported with a national print advertising campaign slated to break in October books, including Allure, Cosmopolitan, and People. Max Factor will also distribute "Look Brochures" offering "movie makeup artist application techniques," the firm said. The six new lip and nail shades will be co-promoted in conjunction with Paramount's Home Video Classics movie program in late September. Coordinating Lasting Color lipstick and Diamond Hard nail enamel shades will include Currant Scene and Reel Red, inspired by the movie Breakfast at Tiffany's; Prima Donna and UV Fusion, inspired by Flashdance; and Nude Scene and Gold FX, based on The Great Gatsby. Shipping now, Lasting Color lipstick will be priced at $5.50 and Diamond Hard nail enamel will cost $3.75...
You may also be interested in...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says