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Marketing in Brief: Sensitive Regime

This article was originally published in The Rose Sheet

Executive Summary

Sensitive Regime: Natura Bisse's seven-SKU skin care line is formulated to "calm, hydrate and nourish sensitive skin," the company said. "Principle ingredients" in the line include marine plankton and spirulina algae extract, which "restore hydration and vitality," while Vitamin E allows for "skin healing benefits," the firm added. Calming agents include chamomile, elder flower and green tea. The Sensitive product line consists of cleansing cream, eye gel, toner, gel cream, night cream, mask and concentrate. Products range in price from $22.50 for a 6.5 oz. toner to $98 for six 0.2 oz. bottles of concentrate. All products will be on counter in 27 Neiman Marcus stores and Bergdorf Goodman in New York in August...
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