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Murad Advanced Scalp Treatment salon line for consumers arriving in August.

This article was originally published in The Rose Sheet

Executive Summary

MURAD ADVANCED SCALP TREATMENT PROFESSIONAL LINE ROLLING OUT TO 120 SALONS by year-end with plans to distribute the 10-SKU line through 500 doors nationwide by the end of the 1998 first quarter, the El Segundo, Calif.-based company said. The Murad Advanced Scalp Treatment line for chemically-treated hair, thinning hair or dandruff is positioned as a "problem-solving, therapeutic line of products and professional services that offer the best solutions to common hair problems," the firm said. Used as a "comprehensive total program," the Advanced Scalp Treatment products will "nurture the scalp and hair with pure hydration, while leaving an environment for the healthiest looking hair," Murad claims.
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