Playtex sun care sales up 24% to $36.7 mil.; Schering, Pfizer report consumer sales jumps.
This article was originally published in The Rose Sheet
Executive Summary
PLAYTEX SUN CARE SALES OF $36.7 MIL. UP 24% IN SECOND QUARTER of fiscal 1997 (ended June 28), representing the fastest growing segment of the personal care company, Playtex Products said. Growth in the category follows Playtex' effort to focus on its sun business with new product introductions and stepped-up marketing activities ("The Rose Sheet" Feb. 17, p. 4). In a conference call July 22, CEO Michael Gallagher told securities analysts the growth "was fueled by new product launches, distribution gains, continued market share gains and continued category growth."
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says