In Brief: Victoria Vogue
This article was originally published in The Rose Sheet
Executive Summary
Victoria Vogue: Enters licensing agreement with Camberley Surrey, U.K.-based Ramer Ltd. to market polyvinyl alcohol sponges in the U.S., the company announced July 25. The cosmetics applicators supplier will introduce the PVA sponges under the Victoria Vogue brand name in mass market outlets in the first quarter of 1998, Victoria Vogue said. PVA sponges have an advantage over existing offerings in that they soften when moist, but harden as they dry "eliminating any source of bacterial or microbial growth," the company said. The cosmetics and bath sponges range in size and exfoliating benefits. Victoria Vogue is offering the sponges for private-label use now...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says