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In Brief: Victoria Vogue

This article was originally published in The Rose Sheet

Executive Summary

Victoria Vogue: Enters licensing agreement with Camberley Surrey, U.K.-based Ramer Ltd. to market polyvinyl alcohol sponges in the U.S., the company announced July 25. The cosmetics applicators supplier will introduce the PVA sponges under the Victoria Vogue brand name in mass market outlets in the first quarter of 1998, Victoria Vogue said. PVA sponges have an advantage over existing offerings in that they soften when moist, but harden as they dry "eliminating any source of bacterial or microbial growth," the company said. The cosmetics and bath sponges range in size and exfoliating benefits. Victoria Vogue is offering the sponges for private-label use now...
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