HBW Insight is part of the Informa Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing in Brief: Speed Stick Ultimate

This article was originally published in The Rose Sheet

Executive Summary

Speed Stick Ultimate: Positioned to a "younger segment" of consumers -- males ages 15 to 29 -- is the first major line extension of the Speed Stick brand, according to Colgate-Palmolive. The white, solid antiperspirant, which "goes on dry without white residue," contains a "continuous antibacterial protection formula that kills odor-causing germs and delivers 24 hour protection," the company claims. New television ads under the Speed Stick "Just for the Guys" umbrella will support the September product launch, as will FSIs and extensive sampling beginning in November. Speed Stick Ultimate is packaged with "eye-catching" accents geared to a younger audience, the company said. Available in four scents -- Northern Ice, Cool Spice, Active Fresh, Sport Talc -- and an unscented formulation, the antiperspirant will be priced in line with the original Speed Stick...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS004472

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel