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Mentholatum taps E.E. Dickinson head Douglas Russell as president of U.S. division.

This article was originally published in The Rose Sheet

Executive Summary

MENTHOLATUM LITTLE NURSE COLD SEASON BATH WITH MENTHOL offers children "soothing and aromatic" benefits for stuffy noses and congestion as part of an overall "cold care routine," the Buffalo, N.Y.-based company said. Formulated with menthol (at a level below that approved by FDA in the cough/cold products monograph), Little Nurse helps "kids who need comfort" get a "calm and restful night's sleep," according to product labeling. The single bath product is formulated for children two and older, and has a citrus fragrance. Little Nurse will be available in food, drug and mass market outlets this fall; a 7.5 oz. bottle, containing enough product for 15 uses, will cost between $4.50 and $5.50.
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