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Pierre Fabre introducing A-Derma/O.A.T. skin care for dermatitis, eczema this summer.

This article was originally published in The Rose Sheet

Executive Summary

PIERRE FABRE A-DERMA/O.A.T. "THERAPEUTIC" LINE FOR DERMATITIS rolling out to major drug store chains this summer with full distribution to be completed by the end of 1997, Pierre Fabre Dermatology, the U.S. subsidiary of Castres, France-based Pierre Fabre Laboratories, said. The skin care line, which contains oat extract as its main ingredient, is positioned as a therapeutic line for "extremely" dry and itchy skin. A-Derma is available in more than 20 countries and is "the leading therapeutic skin care line in France," the company said.
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