Clarins worldwide skin care sales up 7.7% to $168.7 mil. in first half.
This article was originally published in The Rose Sheet
Executive Summary
CLARINS PERFUME SALES GAIN OF 32.5% TO $58.1 MIL. BOLSTERED BY THIERRY MUGLER franchise, which includes "stellar" per-former Angel women's fragrance and its newly launched brother scent A Men. The Thierry Mugler designer fragrances registered a 59% increase for the first half, based on constant exchange rates, the Paris-based company said. Clarins' perfume business, which performed well through the six months in the face of "depressed market conditions," generated 21.9% of overall sales for the cosmetics company. U.S. dollars are calculated based on an Aug. 5 exchange rate of $1 = FFr 6.3465.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says