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Marketing in Brief: Laurent D. on QVC

This article was originally published in The Rose Sheet

Executive Summary

Laurent D. on QVC: Salon hair care collection available on the electronic retailer's "AM Style" program. The line offers three packages exclusively on QVC -- a system for fine hair that includes Seafoam Volumizer and Laque Shapeur; products for normal to dry/treated hair, including Soin Reconstructeur conditioner and Foamateur Memory mousse; and a collection for wavy/curly hair with products such as Defrizz Relaxing balm. Each three-product system also includes 3-in-1 Reparateur shampoo and costs approximately $36. Spots featuring the collection will run on the electronic retailer every six to eight weeks, according to QVC...
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