Marketing in Brief: Laurent D. on QVC
This article was originally published in The Rose Sheet
Executive Summary
Laurent D. on QVC: Salon hair care collection available on the electronic retailer's "AM Style" program. The line offers three packages exclusively on QVC -- a system for fine hair that includes Seafoam Volumizer and Laque Shapeur; products for normal to dry/treated hair, including Soin Reconstructeur conditioner and Foamateur Memory mousse; and a collection for wavy/curly hair with products such as Defrizz Relaxing balm. Each three-product system also includes 3-in-1 Reparateur shampoo and costs approximately $36. Spots featuring the collection will run on the electronic retailer every six to eight weeks, according to QVC...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says