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Marketing in Brief: Michaeljohn

This article was originally published in The Rose Sheet

Executive Summary

Michaeljohn: Aromatherapy Haircare System "nurturing and holistic" salon-quality treatments available now in select New York City drug stores, Target and Wal-Mart doors nationwide, London-based Michaeljohn said. The salon's eponymous nine-SKU line, which contains natural oils and essences, includes Invigorating Tea Tree shampoo with peppermint and menthol to "stimulate the scalp" and Root Lift & Thickening Shine-Spray, both priced at $5.99, the company noted. Two intensive conditioner packs are offered for $2.29 each. Michaeljohn salons were founded in 1967 by Michael Rasser and John Issacs; the duo operates salons in Beverly Hills and London. The company launched its hair care line in England in 1996...
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