Marketing in Brief: Michaeljohn
This article was originally published in The Rose Sheet
Executive Summary
Michaeljohn: Aromatherapy Haircare System "nurturing and holistic" salon-quality treatments available now in select New York City drug stores, Target and Wal-Mart doors nationwide, London-based Michaeljohn said. The salon's eponymous nine-SKU line, which contains natural oils and essences, includes Invigorating Tea Tree shampoo with peppermint and menthol to "stimulate the scalp" and Root Lift & Thickening Shine-Spray, both priced at $5.99, the company noted. Two intensive conditioner packs are offered for $2.29 each. Michaeljohn salons were founded in 1967 by Michael Rasser and John Issacs; the duo operates salons in Beverly Hills and London. The company launched its hair care line in England in 1996...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says