HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Dana Perfumes Shades women's scent slated to receive $3 mil. in marketing support.

This article was originally published in The Rose Sheet

Executive Summary

DANA PERFUMES SHADES WOMEN's FRAGRANCE TO DEBUT IN MARCH as the fourth member of the Navy family of fragrances, the Renaissance Cosmetics division said. Courting a wider audience than Navy for women, Shades will be marketed as a casual scent while maintaining the overall positioning of the original Navy scent as a high fashion, mass market fragrance. Although considered a flanker scent to Navy, Shades, whose juice will not resemble the original, is expected to appeal to the Navy wearer as well as attract its own loyal customer.
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS004498

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel