In Brief: Medicis
This article was originally published in The Rose Sheet
Executive Summary
Medicis: Mitchell Wortzman, PhD, to senior VP-research and development, reporting to Medicis Chairman and CEO Jonah Shacknai. Wortzman, who formerly served as Neutrogena Dermatologics division president, will head up research on "innovative" skin care treatments for physicians and patients, the company said. Medicis markets a range of dermatological cosmetics and skin care products through its Tx Systems division. The company recently signed an agreement with Abbott Labs, manufacturer of Ross Labs' Selsun Blue, to market a new skin care product. For the fiscal year ended June 30, the company reported sales growth of 62.6% to $41.2 mil. Earnings for the 12 months more than doubled to $17.3 mil...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says