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L'Oreal Studio Line Senses new products include "hair fresheners".

This article was originally published in The Rose Sheet

Executive Summary

L'OREAL STUDIO LINE SENSES OFFERS "HAIR FRESHENERS" IN TWO FRAGRANCES, the Warm Scent and the Cool Scent. Characterized by L'Oreal as "first of its kind" hair care products, the two hair fresheners are formulated with "odor-eating molecules" that "neutralize trapped" smells such as those caused by smoke, food or pollution, the company claims. The hair fresheners also "protect against the deposit of [new] odors," according to the Cosmair division. The two fragrances round out the Studio Line Senses' positioning as an "experiential" hair care collection that offers "natural looks, unique and better textures and fresh, clean fragrances."
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