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Marketing in Brief: Vitabath

This article was originally published in The Rose Sheet

Executive Summary

Vitabath: Peach Enriched with Milk formula "calms and renews...skin" with the conditioning benefits of vitamins A, D and E, natural botanical extracts and milk, Tsumura International said. The newest offering in the Vitabath line is shipping to department store doors in October. The peach and milk formula will be available in 20 oz. Moisturizing body lotion with green tea extract and oatmeal, 8 oz. Intensive body creme with shea butter to relieve "extremely dry" skin, Moisturizing gelee soap and Moisturizing bath & shower gelee in 21 oz. and 10.5 oz. sizes. Prices for the line will range from $5 for the gelee soap to $15 for the body lotion or body creme to $30 for the 21 oz. bath & shower gelee. A $20 "intro kit" also will be offered in the new formula...
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