BBSI Marketing in Brief: Lord & Berry
This article was originally published in The Rose Sheet
Executive Summary
Lord & Berry: Satin lipstick "evokes images of luxurious smooth texture" and "soft sheen," the company said. The 10-SKU line also "conditions and protects" lips while "clinging...for hours with subtle shine," Lord & Berry noted. Available in mass market outlets, Satin lipstick comes in colors including High Tea (deep brown), True Violet (purple rose) and orange Polished Nude. The lipstick is priced at $4.99 each...