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BBSI Marketing in Brief: Lord & Berry

This article was originally published in The Rose Sheet

Executive Summary

Lord & Berry: Satin lipstick "evokes images of luxurious smooth texture" and "soft sheen," the company said. The 10-SKU line also "conditions and protects" lips while "clinging...for hours with subtle shine," Lord & Berry noted. Available in mass market outlets, Satin lipstick comes in colors including High Tea (deep brown), True Violet (purple rose) and orange Polished Nude. The lipstick is priced at $4.99 each...
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