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BBSI Marketing in Brief: Ultimate lipstick

This article was originally published in The Rose Sheet

Executive Summary

Ultimate lipstick: "Winter Frosteds" shimmery, frosted shades will be available in November, Lord & Berry said. Formulated with jojoba oil and vitamin E, the tones can be worn alone or used as a "highlighting layer" over lipstick, the company said. The "long lasting" pencils are available in six colors, such as Spicy, Raspberry and Goldie, and retail for $4.99 each. Separately, the company adds Metallic Inkwells eyeliners in new colors. The four "hot" frosted metallic shades of Platinum, Solid Gold, Slate and Metallic Purple join existing Black and Brown in October. The liquid eyeliners are packaged in an inkwell-inspired bottle that retails for $4.99...
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