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Jungle Care children's bath & body line national ad campaign breaking in September.

This article was originally published in The Rose Sheet

Executive Summary

JUNGLE CARE CHILDREN's SALON BATH & BODY LINE GOING NATIONAL with print ads scheduled for the September issue of In Style and distributor negotiations in progress. Jungle Care products, from the eponymous Vienna, Va.-based company, are positioned as tear-free formulas with no animal by-products. The products are also not tested on animals. The 18-SKU line currently is available at 100 salons in the Washington D.C. metropolitan area. The company has been advertising on a regional basis, including print spots in the Washingtonian magazine.
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