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Marketing in Brief: Amway's Artistry

This article was originally published in The Rose Sheet

Executive Summary

Amway's Artistry: AHA Body Refiner moisturizer "hydrates and retains essential moisture for up to 24 hours," according to the direct-sales marketer. Formulated with 5% alpha hydroxy acids, Body Refiner also "improves skin's overall clarity, appearance and texture" and "significantly improves scaling, calluses, surface roughness and texture," the firm added. For dark skin tones, the moisturizer "improves color uniformity" and reduces ashing. Available now, a 6.7 oz. Body Refiner is $29.25...
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