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Marketing in Brief: Wella Liquid Hair

This article was originally published in The Rose Sheet

Executive Summary

Wella Liquid Hair: Fast Finish fixing spritz moisturizes and protects hair with panthenol and UV filters, while providing "incredible hold without stickiness," the company said. Like the Liquid Hair line, Fast Finish contains Wella's Multi-Active Protector complex, a mixture of keratin protein, amino acids and protectants that "penetrate the hair's most porous areas, adding more volume, texture and shine," according to Wella. On counter in salons Sept. 1, Fast Finish will be available in 1.7 oz., 6.8 oz. and 32 oz. sizes priced at $3.99, $6.99 and $18.99, respectively...
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