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She v. She: Revlon scent does not infringe comic strip, firm says in suit response.

This article was originally published in The Rose Sheet

Executive Summary

SHE v. SHE: REVLON MAINTAINS NO CONFUSION BETWEEN FRAGRANCE, COMIC STRIP exists for consumers of the company's women's scent, slated to be introduced this fall, and plaintiff Marisa Acocella's comic strip of the same name. In a July 25 filing in Manhattan federal court, Acocella alleges that Revlon's She women's fragrance violates her trademark for a comic strip. The "themes of Revlon's advertising campaign for the infringing She fragrance -- confidence, power and independence" are the "predominant themes of plaintiff's comic strip," Acocella maintains.
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