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Ultima II Vital Radiance foundation with BHAs, optical diffusers on shelves in October.

This article was originally published in The Rose Sheet

Executive Summary

ULTIMA II BEAUTIFUL NUTRIENT, VITAL RADIANCE LAUNCH BRAND's "NOURISHING" POSITIONING as cosmetics that moisturize the skin as well as add color, the Revlon division said. Ultima II, which has long-established itself in the color cosmetics arena, said the launch of Beautiful Nutrient lipcolor and Vital Radiance sheer makeup will set the stage for an aggressive move into color products that "look good and are good for you." The strategy also provides a renewed focus on the Ultima II brand, which historically has received less attention than the Revlon stable of cosmetics products.
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