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Holiday Marketing in Brief: Donna Karan Beauty

This article was originally published in The Rose Sheet

Executive Summary

Donna Karan Beauty: Dabbling with color for the holidays with limited edition gold lipstick and powder compacts, whose packaging "echoes the organic curves" of pond stones, the company said. The sheer pressed powder is "suitable for all skin types and most skin tones" and "glides on like velvet," according to Donna Karan. Lip color compacts, packaged with a lip brush, house two options, a creme formula for color and a gloss for shine, the company said. The "featherproof" duos are available in Garnet/Pearl, Terra/Ginger and Nude/Transparent combinations. Both compacts will cost $70. Consumers can order color refills through a toll-free number, the company said, adding that it plans to launch a color line in 1998...
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