Holiday Marketing in Brief: Estee Lauder
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder: Five Star Skincare combines "five of the greatest skin care advances" for the holidays, the company said. The set includes Fruition Extra, Advanced Night Repair, Nutritious, Lip Zone and Day Wear and will retail for $25. Lauder will also offer the Small Wonders gift set with six miniature perfumes including Pleasures, Beautiful, White Linen, Tuscany Per Donna, Knowing and Private Collections. Perfume compacts will also be among the holiday offerings this year, featuring collectable animal figures and offered in the range of Estee Lauder scents. The company will also provide custom fragrance gift baskets for $100 and complimentary gift wrapping with any purchase...