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Holiday Marketing in Brief: Guerlain

This article was originally published in The Rose Sheet

Executive Summary

Guerlain: Shalimar holiday collections will ship in September. A 2.5 oz. eau de cologne spray, .85 oz. body lotion, .85 body shampoo and 1 oz. talc are $45. Priced at $49, Guerlain offers a 1.7 oz. Shalimar eau de toilette spray and 4.2 oz. body lotion set. A third collection of a 1.7 oz. edt spray, and a 6.8 oz. body lotion, costs $59. Shalimar parfum offerings include a .5 oz. parfum and a 6.8 oz. body creme for $202 or a .25 oz. parfum Meterorites Voyage compact and Meterorites deluxe retractable brush priced at $297...
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