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Holiday Marketing in Brief: Parfums de Givenchy

This article was originally published in The Rose Sheet

Executive Summary

Parfums de Givenchy: Ysatis de Givenchy Hillside Harmony of Provence gift box, on counter in October, features the "warmly spiced" scent in a 1.7 oz. eau de toilette, a .25 oz. deluxe mini parfum and .7 oz. bottles of beauty veil and bath gel, the firm said. The $50 set is wrapped in gold foil decorated with a grapevine design. In November, Givenchy will also offer Ysatis Season of Grapes gift set, including a 1.8 oz. deluxe mini parfum, a 1 oz. beauty cream gel, a .8 oz. bath and shower gel presented in a black sateen bag free with any Ysatis purchase of $41 or more...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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