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Holiday Marketing in Brief: Poeme Originals

This article was originally published in The Rose Sheet

Executive Summary

Poeme Originals: Lancome gift set offers a 1 oz. Poeme eau de parfum spray and 3.4 oz. of Poetry in Lotion for $45, Lancome said. The Poeme Inspirations holiday set includes a .23 oz. parfum spray miniature, a 1 oz. edp spray, a 3.4 oz. Poetry in Lotion and a 3.4 oz. Bubbling Over gel for $57.50. Other Lancome holiday fragrance offerings include Tresor Extravagances, a gold box holding a 1.75 oz. perfumed body powder and 3.4 oz. bottles of the edp spray, perfumed lotion and perfumed bath and shower gel. Extravagances will retail for $78.50. For the Magie Noire fragrance brand, the Cosmair division is offering Celebration de Magie set, a 1.7 oz. eau de toilette spray and a 6.25 oz. perfumed body cream for $50. Fragrance gift sets will be available in September...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review
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