In Brief: Renaissance Cosmetics
This article was originally published in The Rose Sheet
Executive Summary
Renaissance Cosmetics: Net sales rose 35.4% to $40.9 mil. for the fiscal 1997 first quarter (ended June 30), driven by sales from acquisitions completed after the first fiscal quarter of 1996, including the Procter & Gamble and MEM fragrances and the Nat Robbins color cosmetics, the company reported in its most recent 10-Q filing. Fragrance sales grew 53.1% to $16 mil. (39.2% of net sales), aided by net sales of $5.6 mil. from the MEM and P&G brands, the company said. Cosmetics revenues increased 24.8% to $14.7 mil. (35.9% of consolidated sales), boosted by Nat Robbins sales of $4 mil. and the introduction of Nail Fetish teen artificial nails and accessories, the company noted. International sales rose 27.6% to $10.2 mil., or 24.9% of overall sales. Renaissance reported a net loss of $4.4 mil., down slightly from last year's loss of $4.5 mil...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says