In Brief: Tinkerbell
This article was originally published in The Rose Sheet
Executive Summary
Tinkerbell: Tracy Young named new products manager for the Renaissance Cosmetics' children's toiletries division. Young will cultivate marketing plans for the line and contribute to product creation as Tinkerbell relaunches the girls' cosmetics and toiletries brand. She most recently worked at Philip Morris USA, where she was in brand management for the Marlboro marketing planning group and Marlboro marketing continuity. Karen Gannon to director of logistics of the Tinkerbell division, responsible for production planning and inventory management. She will also manage forecasts and new product launches. Both Gannon and Young will report to Tinkerbell General Manager Lisa Yarnell...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says