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Marketing in Brief: Charlie White Musk

This article was originally published in The Rose Sheet

Executive Summary

Charlie White Musk: "Soft and sensual" scent is the most recent addition to Revlon's Charlie franchise. A "feminine, flirty" fragrance, Charlie White Musk combines bergamot, melon, peach and berry notes with cassis, sandalwood and amber accords. The line debuted in June in three cologne spray options -- .5 oz., 1.3 oz. and 2.12 oz -- for $13, $17.50 and $23, respectively. A 6 oz. body wash and body lotion for $7.95 will be available in 1998. Print ads will feature spokesmodel Karen Duffy. The musk joins Charlie, which bowed in 1973, Charlie Red, (1994) Charlie White (1994) and Charlie Sunshine (1997)...
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