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Marketing in Brief: Prescriptives

This article was originally published in The Rose Sheet

Executive Summary

Prescriptives: Exact Matchstick is the Estee Lauder division's entry into the long-wearing makeup category, the company said. The cream-to-powder stick foundation provides medium coverage, while maintaining a natural look, according to Prescriptives. Using a volatile silicone technology, transfer-resistant Exact Matchstick lasts more than 12 hours, the company said. The portable makeup, which offers medium coverage, can be used in conjunction with any other Prescriptives foundation for touch-ups, the firm said. Exact Matchstick will be available in November in 12 shades within the four Prescriptives color families...
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