Marketing in Brief: Virtual Skin
This article was originally published in The Rose Sheet
Executive Summary
Virtual Skin: Pressed powder combines a wet-powder base with a "microfine crosspolymer" to give a smooth, true-color application, Prescriptives said. The powder also contains silica beads and quartz to "reduce the appearance of pores and fine lines," fatty acids and ceramides to "enhance skin's appearance" and lineolic and palmitic acids to condition, the Estee Lauder division noted. The pressed powder is an extension of Virtual Skin foundation, Prescriptives' most successful product, the company said. Virtual Skin concealer, a patent-pending formulation, contains IGI's Novasphere technology to deliver cholesterol, fatty acid and ceramides to the skin. The company will support the products with co-op ads featuring the Virtual Skin family. In addition, 4 mil. direct mail pieces will drop between Aug. 15 and Oct. 1, the company said. Available in September, the pressed powder costs $23 and a .5 oz. concealer is $16...
You may also be interested in...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says