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Shiseido Relaxing Fragrance aromatherapy introduction stresses science and service.

This article was originally published in The Rose Sheet

Executive Summary

SHISEIDO RELAXING FRAGRANCE WOMEN's AROMATHERAPY SCENT TO BOW in early November in department and specialty stores nationwide, Shiseido said. Developed using Eastern herbology and Western olfactory science, Shiseido's first women's scent in five years "uses the healing, restorative properties of herbs to relieve tension" and relax fragrance users, the company claims. Shiseido also markets the women's fragrances Zen, introduced in 1965, and Feminite Du Bois (1992), as well as the men's scent Basala (1993).
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