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Stephen Knoll hair care line promotions focus on personal consultations.

This article was originally published in The Rose Sheet

Executive Summary

STEPHEN KNOLL HAIR CARE LINE PROMOTIONS FOCUS ON PERSONAL CONSULTATION "one-on-one" training of CosmeticsPlus managers and sales representatives with hair stylist Stephen Knoll on the benefits of the hair care collection. The stylist's New York City-based company is taking advantage of its specialty store niche by training sales reps in conjunction with the launch of its eponymous collection of hair care products in retail stores and salons. The seven-SKU line is sold in five Cosmetics Plus doors in New York, at Zitamers in Manhattan and in five Florida Gable Beuty Stores doors. The company is currently negotiating distribution in additional Cosmetics Plus stores. Products also can be purchased via a toll-free number.
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