In Brief: Wella AG
This article was originally published in The Rose Sheet
Executive Summary
Wella AG: Exits from salon cosmetics business with the management buyout of its Paris-based salon company Rene Garraud S.A. Under the deal, former Parfum Rochas Managing Director Edda Wendig, 49, will acquire the Garraud sales company, its trademarks and its Blois, France-based production facility Laboratories Caris. The manufacturing facility will continue to manufacturer Wella and Rochas cosmetics, as well as products for outside companies on a subcontracting basis. The 40-year old Rene Garraud business markets 200 skin care products and fragrances in 2,300 salons, and generated sales of about $16.5 mil. (30 mil. DM) in 1996, Wella said. The spinoff of the Garraud business will allow Wella to increase its concentration on its "core" hair care and fragrance businesses, the company said...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says