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In Brief: Wella AG

This article was originally published in The Rose Sheet

Executive Summary

Wella AG: Exits from salon cosmetics business with the management buyout of its Paris-based salon company Rene Garraud S.A. Under the deal, former Parfum Rochas Managing Director Edda Wendig, 49, will acquire the Garraud sales company, its trademarks and its Blois, France-based production facility Laboratories Caris. The manufacturing facility will continue to manufacturer Wella and Rochas cosmetics, as well as products for outside companies on a subcontracting basis. The 40-year old Rene Garraud business markets 200 skin care products and fragrances in 2,300 salons, and generated sales of about $16.5 mil. (30 mil. DM) in 1996, Wella said. The spinoff of the Garraud business will allow Wella to increase its concentration on its "core" hair care and fragrance businesses, the company said...
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