Marketing in Brief: Seche Sans T
This article was originally published in The Rose Sheet
Seche Sans T: Toluene-free formula "glides over wet nail polish without disturbing the color" while it "bonds to the base coat and begins drying from the bottom coat up," the company claims. To create the toluene-free formula, Seche International substituted the ingredient with resins and solvents and created a top coat in a "pure...clear form," Seche explained. A 1992 patent dispute over the company's Seche Vite toluene formulation prompted Seche to develop an alternative formula to protect its future business. Seche Sans T comes with a vial of thinner and retails for $11.99...
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