Marketing in Brief: Aussie All Over
This article was originally published in The Rose Sheet
Executive Summary
Aussie All Over: Dual-purpose hair and body shampoo will be positioned as a hair care offering that is used from "head-to-toe...for your hair and skin," Redmond said. The formula, created for application "everywhere," works "with the natural proteins in your hair and skin to get both squeaky clean without upsetting the pH balance." The two-SKU line is launching in November...